An SEO�s best friend (other than a stiff drink) is a good tool. Tools save us time and energy and streamline the process so we can get to making money instead of researching. They provide the information you need when you need it. But it is important to remember that knowing when to use a particular tool and how to use it is more important than any list.

This is why I�ve created Yoda�s ultimate tool to put all the tools one would need in 1 place. Since this list is too massive to fit in one post, it will be a multi-part list that will cover: Competitive Research, Keyword Research, Must have Firefox plug-ins, Reputation Management tools, PPC Tools, Domainer tools and my favorite non-conformist miscellaneous tools

So here we go: Part 1 � Competitive Research

Step 1: Who is your competitor and where have they been?
Competition Finder
A great tool, this shows you how many pages are indexed in google competing for your key terms. This will let you size up the competition and market saturation.

Archive.org will show you what their website looked like the past as well as give you the age of the site

Whois.sc
By adding this bookmarklet to your firefox browser you can find out the whois information for the site you are viewing simply by clicking on it.

Step 2: What kind of marketshare and traffic do they have?
Compete.com is one of my FAVORITE sites. They have a lot of great free tools (and some really cool paid for ones). You can compare sites, get traffic information and get an idea of how much your competitors are spending.

Index Rank
The first time I saw this was on SEOBook, (Aaron has some amazing tool�s listed there as well, so you should definitely check out that list too). Index Rank is incredible useful in showing you how many times Google is indexing your site compared to competitors sites.

SEO Quake is a pretty cool tool that shows you PR, # of pages indexed, Links, Alexa ratings, Age, whois info and density of every site you open in Firefox.

Who is linking to your competitors?

The Tattler
Originally posted by Todd, this is a great tool to scrape who is linking to your competitors

Backlink and Keyword Tracker
Totally free tool can be used to check search engines for the number of back links to any specific URL over time

Link Diagnosis is a is a great link hunting tool especially if you want to see what kind of anchor text your competitors are using.

Another great one, from a fellow chicklet�s site, is SEOmoz�s Backlink Analyzer. This shows the backlinks to a competitor�s website and the common anchor text. In general the SEOmoz tools section is a must read

What keywords are your competitors buying?
There are a several different tools that do this that vary in prices. Spyfu is a good option, that is not too expensive ($300 a year or about $40/month). It lets you see what keywords your competitors are buying up as well as see what they optimizing their site for.

Have they made any changes?
WatchThatPage will email you with any changes made to a competitor�s site or your site (although you probably should know that already)

Search for Broken Links
Xenu�s Link Sleuth will search for broken links on sire

Great Overall Site Analysis Tools
Last but not least, LinkVendor. This is a site filled with awesome research and site analysis tools.

Originally published on SEO Chicks

Okay, so it has been a little more than a week since Part I, but SES NY takes a long time to recover from.

There are a ton of keyword research tools and tool lists out there, but it is still incredibly important to have all of your tools in one place. There are a lot of familiar tools in here, but there should also be a some lesser known ones here as well.

Let’s start this off with an SEO snack provided to you by one of my newest friends, Gareth

Free Tools

SEObook�s ultimate keyword research tool is a great place to start. Another tool on the site, is the Google Scraper tool

We can�t forget everyone�s old favorites, the Adwords Keyword Tool or Overtures Keyword Selector (although it doesn�t always work)

Quintura shows keyword maps to help you to generate more keywords!

Track keyword trends with Blogpulse.

If anything, Kartoo is a lot of fun. It provides keyword maps of who is ranking for what terms. Results could be a little bette

Find your competitors Keyword!

Start off with figuring out how competitive a keyword is

Long tail keyword discovery shows you the 3, 4 and 5 term keywords for your (or a competitors) site.

SEO Digger is pretty awesome tool. Find out what keywords your site ranks in Google�s top 20 for, or use this to spy on the competition

Shoemoney review

Keyword Spy is great at finding what your competitors are bidding on and ranking for and you test it out for free right on their homepage. The free version only lets you see 10 results, but the paid version for $90/month lets you see a lot more.

Digitalpoints Keyword suggestion tool is another good free option. It also lets you specify what country you are looking for data for. They also have a free keyword position tracking tool.

Paid

Wordtracker has a 7 day free trial for their tool, otherwise, it is paid for at $329 a year. They also have very good free version of their keyword research tool.

Trellian�s keyword discovery is another fantastic tool. It draws info from over 180 search engines around the world and has keyword brainstorming tools as well as the ability to import import keyword lists and add descriptors. This is paid for with prices varying, but a 1 year standard subscription will run you about $600.

Keyword Discovery also won Best Keyword Research Tool in 2007 on www.toprankblog.com

Wordze has gotten a bit of a following with tools that let you perform keyword research, get historical keyword data, perform competitive research, and download top searches. They cost $45/month

Wordze also had a great deal of praise TopRank Blog

Wordze review on copyblogger.

AdGooroo, which also deserves a mention in Yoda�s Ultimate Competitive Research Tools Post is also a great keyword research tool. It allows you see what terms your competition is bidding on so you can make sure you don�t miss any opportunities. Prices range from $89/month to $399/month depending on what you need.

Spyfu also let�s you see what your competitors rank for as well as help you find new keywords to use fro your own site. They let you perform some research for free, but if you want to dig deep, it will cost you $308/year or $6.75 for 3 days

Miscellaneous

Shimon Sandler listed some keyword stemming tools on his site a while back that are very useful. Basically, they help you to take the stem of a word and build out additional keywords by adding in the variations of that term. Here are a few good ones:

http://www.usingenglish.com/resources/wordcheck/index.php?word=work

http://www.related-pages.com/adWordsKeywords.aspx

Other Great Keyword Research Lists

The other Loren (Baker that is) recently wrote a post at Search Engine Journal asking what keyword tools his readers liked � WordTracker, SEOBook, and Keyword Discovery seemed to make it out on top.

Mona Elesseily also put together a great list about spying on your competitors including Compete and Spyfu (mentioned above).

SEOBooks keyword research tool list is another great one.

Anne Smarty’s list on SEOMOZ is also very comprehensive

Originally Published on SEO-Chicks

I read an interesting article that discussed the importance of targeting and bounce rates and it got me to thinking about the clients that I have had, past and present and the buckets of money I have seen thrown away. So, I decided to put a list together of 10 ways you or your client may be wasting money they could be paying you:

1. Stop sending paid traffic to your home!
   1. Your homepage is rarely the page your potential customers are looking for. If I am searching for �buy sony flatscreen 1080p� PLEASE send me to a page with sony flat screen tv�s on it!
   2. Check your homepage�s bounce rate. It is 60% than you should only be sending people searching for �sitename.com� to that page otherwise, you are throwing at least 60% of your money away. Why do I say at least? Because if you are sending all your paid traffic to your homepage than you probably haven�t optimized your paid search ads and are just looking for a high click through rate.
2. Stop duplicating terms in your paid search accounts
   1. It never ceases to amaze me when clients are using the same keyword in multiple ad groups with the same geo-targeting and timing. Don�t do this
3. Have goals for your website
   1. Set goals for your website. �I want to make money.� Isn�t a sufficient goal. Come up with trackable metrics to get you there so you can optimize your website to eventually make you some more money.
   2. Publishing sites - # of page views, repeat visitors, high CPM.
   3. Ecommerce � lifetime value
   4. Lead-gen sites are a monster in and of themselves. If you generate leads so that they become sales then focusing on the lead only is going to inhibit you from making money. Remember, unless you are selling leads, they don� t make you any money until they become a sale.
4. Don�t cut the long-tail
   1. If you aren�t tracking performance over-time, you are probably missing all of your long-tail terms. Don�t cut terms that are attracting people in the educational phase of the sales-cycle. If you market to them differently you can increase your conversion rate over time. Don�t cut them just because these phrases take a little longer to convert - MARKET TO THEM DIFFERENTLY. These are long sales cycle leads
5. Use negative keywords in your paid search campaigns
   1. This may sound basic, but if you aren�t using negative keywords than you are paying for traffic that will NEVER make you a dollar, pound or euro. If you have paid-search clients or use paid search and using mostly broad match than you really need to spend some time investigating exactly what terms are being clicked on.
6. Learn what terms lead to conversion and optimize your site accordingly
   1. Welcome to the beauty of the internet and web analytics. You can actually tell how people get to your site, what they do there and if they are making you money. It�s brilliant. So why are you optimizing your site based on what you think will work well?
7. Stop making creative decisions based on what your boss thinks is a good idea.
   1. See point 6. We have the ability to test and optimize, which means we can run multiple ad creatives (banner and search) and see what drives the greatest revenue rather than based on the CxO�s affinity to the color blue. Back your decisions with data
8. Test, test, test and SPLIT TEST!
   1. See point 7. Products like Google website optimizer and Omniture�s Test and Target (formerly Offermatica) can optimize your landing pages based on conversions. There is no excuse for not testing your landing pages and assuming that your designers first try is always correct. In all likelihood it is not optimal and assuming it is will make an ass out you but not me because I�m split testing
9. Track how changes to your website affect your bottom line
   1. If designers, programmers, your kids or whomever are making website changes that affect your business� especially your homepage � you should be recording that this is being done and how this is affecting organic placement and conversions. If there is no tracking there is no accountability.
10. Know what your users are clicking on
    1. Heatmaps and click analysis tools, like Crazy Egg are great at letting you know what your users are clicking on and responding to. Using this information to optimize page layout should help you to make the most of the traffic that you have

Originally published on SEO Chicks

Firstly, let me say, I�m excited to be here with a group of such talented women. Secondly, the the two sentence intro on me is that I�ve been doing SEO, ppc and analytics in the forex industry and for myself at lvlogic for a little over 3 years. I can often be found hanging out at the bar with several of the guys from IM-NY talking shop over a ketel one on the rocks or a nice glass of wine. The bar is also where I met Lisa (running theme possibly) and after several drinks, a few games of craps and some tequila and eggs, she asked me to be a chicklet. So, here is everything you ever wanted to know about how to build a brand in 5 easy steps (more or less).

As a new business starting out, getting market share can be an overwhelming task. You need more than just an out of the box website and big dreams. You need a game plan.

How to make one is what we are going to discuss through research and development of a story that sells, how to rank for your brand name and what to do next.

Remember, you may not be Coca-Cola, but that doesn�t mean you shouldn�t think about branding your product from the start.

1. Competitive Research

I know what you are thinking � why am I doing competitive research? I am branding my product not trying to get links. Competitive research is one of the most, if not ‘the’ most important (and often overlooked) steps when you start any online project.

Figure out who the competition is and what they are doing. Learn the key terms for your niche and make a list of who is ranking for them. Once you discover who your key competitors are, figure out what terms they are ranking for (I recommend using www.compete.com) and what you can do better.

The keywords give you direction and online are an important ingredient in branding. Knowing where your competitors are getting their traffic shows you what is in the mind of potential visitors. Gear your site to these queries and you position yourself, over time, in the minds of your potential customers. If they always see you everytime they search for what you offer you become associated with the terms and all they suggest to the searchers.

2. What is your story?

Now that you have completed Step 1 and found out who your competition is and what your future clients think about when looking for your niche, you should have an idea of what stories the competition is telling and to a degree what your clients are looking for. Remember consumers buy the stories behind the product, not the product itself. You as a new brand are at a clear advantage here. You have a bird�s eye view of your competition and where they are succeeding and where they are faltering. Now figure out what your story is and how to sell it better than anyone else.

3. Create your content

As we all know, in the online world content is king (and Google is the emperor, but that�s another article). Build content based around the key terms in your niche and become an authority. This will take time, work and resources, but it will pay off. Do not try and make one page that adddresses all the keywords. Make individual pages for each keyword (or at most three keywords a page). This gives you more pages - which adds to the size of the site and the impact it will have in Google, as well as possibly pushing you up in search results for many keywords - thus grabbing clients who are looking for your products through different perspectives.

It is good to remember that people rarely share how they get information, but they do share the information.

4. Rank for your brand name

Make sure you rank highly for your brand name. If your name is something generic that will be near impossible to rank for, change it. No, seriously, change your company�s name now. It will be cheaper to re-file some paperwork than it will be to lose out on all those sales because no one can find your site.

Whether you are a small company (and even if you are a large company) you should also be taking advantage of social media and using it to help dominate the SERPs for your brand name and brand specific products. Create and interlink various social media profiles like linkedin, naymz, squidoo, and myspace.

When choosing a name remember to consider something easy to remember and that Google likes domain names that are a reflection of the search term. In other words, you can rank well with a domain that is the same as a search term (try doing searches and see the domain name there should be a listing that matches keyword and domain).

5. Promote brand loyalists

Create frequent visitor/buyer discounts and rewards programs. This is where the cell phone companies have it backwards. They offer all kinds of promotions to new customers to try to entice them to make the switch over rather than creating customer loyalty programs to keep clients. This is why most people have no brand loyalty when it comes to cell phones and they often leave when their contract is up because another brand is offering them the best new phones free if the jump ship. Don�t let this happen to your brand. Keep customers happy.

This all seems fairly straight forward and it is. It just takes time and commitment, which if you have, it will pay off.

Article first published on SEO Chicks

Normally, I like to spend sometime using a new product before coming to a decision about it, but I couldn’t wait on this one. At the web metrics conference today in Washington D.C (which I am not at since occasionally even I have to do work) Avinash Kaushnik announced the new Google Analytics Beta. Over the last 12 hours I have seen new features start to appear in the variety of analytics account that I work with, and I have to say, it is pretty amazing and I only have about 20% of the new additions.

Disclaimer: Yes, I know Google having all of our information is a terrible thing and could easily lead to a Skynet and a general machine takeover and I have long since agreed with this statement, but I may give in on this one.

For a little background information, I love the high end analytics packages, like Omniture. Yes, it costs a small fortune, but I love the ease of use and the bells and whistles. Only on my own low-cost projects and a couple of client sites have I used Google Analytics, because if you had the choice and money was not object, wouldn’t you choose the Porsche over the beat up Ford Pinto? Sure they both get you from point A to point B, but you just feel so much cooler in the Porsche.

I’d always felt that Google Analytics was a great tool, BUT segmentation, site-search, custom event tracking and a variety of my favorite aspects of web analytics took a lot of custom code and were a huge head ache to get working. This is why, when working on corporate site, I chose the pricey already assembled packages with the integrated click tracking for the C suite. GA is about to correct this for me and making it tougher for me to want to go with a premium analytics package.

Over the next several weeks, GA users will get the ability to set up Advanced Segmentation in their interface as well as create custom reports. They are also adding Motion Charts, a Google Analytics API, and will automatically pull Adwords cost data into GA. To the lucky people on the Private Beta release, you will be able to integrate Adsense with analytics in your GA interface as well. As I get more time to play with my favorite new toy (hey it’s more productive than spending hours playing Guitar Hero) I will put a more thorough review of it all together. For now, I think Avinash does a great job of explaining all the new features and why it is a game changing event.

Originally Published on SEO Chicks

Not only was IM Charity Party the best party at SES San Jose, but thanks to amazing sponsors like ACS SEO, We Build Pages, BOTW, SureHits and everyone that attended, we were able to raise $40,000 for charity! We donated $26297.96 to the Children’s Hospital (Jon Kelly matched the original $13,133.98 bringing us to the $26k+ total) and $13732.04 to the Leukemia and Lymphoma Society.

Highlights of the night included Marcus Tandler winning a Neil Patel and proceeding to sell him to Frank Watson for a beer and Carolyn Shelby getting every available dollar donated during the raffle.

(pic c/o Laura Lippay)

Since this event was such a success and just outright fun, we are doing it again TWICE!

Next up is SMX East. Jim Boykin and Pat Sexton are giving me a break on this one and throwing the party with 10e20, BOTW, Search Engine Journal and Surehits to raise money for the Ronald McDonald House. So if you are at SMX East, go to the Social Bar (795 8th Avenue between 48th and 49th) on Monday night for an open bar extravaganza with your favorite new ninjas from 8-11pm. It’s all you can drink for $50 so come thirsty! For anyone who knows New York, this is a great deal and not to mention a tax write off. For more details and to DONATE IN ADVANCE, please check out IM Charity Party.

If you can’t make it to SMX East, you can still attend the next IM Charity event at Scary SEO. Hosted by David Snyder on October 25th at 8pm there will be a 3 course meal and open bar for only $65 a person. Proceeds will all go the Ronald McDonald House. If you are attending Scary SEO this is a MUST attend event.

Originally Published on Search Engine Journal

A few weeks back, I spoke at a small conference in Las Vegas for the Forex market called the Forex Affiliate Conference, which is run by the guys from the Casino Affiliate Conference. It was the smallest conference I ever spoke at (about 20 people) but it ended up being one of the most productive. I made some really great connections and was able to target my presentation to what information would be most useful for the attendees. From speaking there, I came up with some conference tips that are appropriate for any upcoming event you may be attending.

Lucky 7 Conference Tips

1. Reserve judgment for the end. Just because a conference has 5,000 attendees doesn’t mean that you will get anything out of it.  A conference is about who you meet and what you learn and if it is too crowded and overwhelming for you to meet anyone or learn anything, than it was probably a waste of money. On the other hand, just because there are only 20 people there, doesn’t that these aren’t the right 20 people and best leads you can find.

2. Network regardless of your mood. Just because the conference isn’t exactly what you expected is not an excuse to sit in your hotel room or bail on your presentation. Talk to other attendees or presenters, don’t be shy just strike up a conversation over a beer.

3. If nothing is planned, plan it yourself. If there are not parties, dinners or events planned for that night, get everyone together and plan and time and meeting location yourself. DK planned the Pubcon Poker Tournament, the least you can do is plan dinner.

4. If you are presenting, gear your presentation to your audience. A smaller conference gives you the benefit of meeting everyone and asking them what they want to learn. It also leads to more audience participation. If you are in the audience, ask questions and participate.

5. There is always something you can learn, so sit in on a couple of sessions. No one knows everything, so sitting in on a couple of sessions can be really beneficial.  I don’t do a lot of affiliate marketing, so the nuggets of information that I gathered will definitely be helpful for my own sites.

6. Don’t tell people overly specific information. Just because someone asks you a direct question face to face about one of your clients site doesn’t mean you have to tell them your clients best keyword/conversion tactic/seo tactic etc.

7. Don’t stick to just hanging out with people you know. I am sure your coworkers are great people, but this is your chance to broaden your horizons and meet new people.  Go up to someone you don’t know and just start a conversation. The vast majority of the time, people at your conference will be very friendly and responsive.

Originally Published on SEO Chicks

For anyone who hasn’t heard via Twitter, Sphinn, or Facebook, the charity event of the year is going be held at SES San Jose on Monday August 18^th.

For a $40 donation to charity, you will get 4 hours of open bar with some of your favorite online marketers like Neil Patel, Michael Gray, Jim Boykin, Chris Winfield, me Lauren Vaccarello and Pat Sexton. The pre-registration for this event has already drawn a lot of attention, but there is still time register. Thanks to Surehits, Webuildpages, BOTW, and ACS SEO all proceeds for the event will go to either the Leukemia and Lymphoma Society or the Children’s Hospital.

Details:

Where: Agenda Lounge – 399 S.1^st street, San Jose, CA USA

When: 8pm-12am PST on Monday August 18,2008

Why: Because the only thing better than drinking on a Monday night, is having it be a tax write-off too

Originally published on SEO Chicks

33 reasons why you should stay up late and go to the IM Charity Party at SES San Jose:

1. Networking happens AFTER the sessions are over. The best place to meet your future client/SEO/agency is at the hotel bar or at one of the conference parties
2. You might meet fookin’ dave naylor and buy him a beer
3. You may be able to witness Greg and Barbara Boser in the midst of a twitter hoax
4. You may find out Jennifer Slegg’s favorite Disney characters.
5. You can wind up Michael Gray like a jack in the box by telling him that Google does no evil, then make peace by discussing how hot the women of Battlestar Gallactica are
6. You could attempt to beat Frank the Tank to paying for the dinner check
7. Drinking for charity is a tax write-off
8. You may witness Stuntdubl spin 90s hip hop
9. You can win some awesome prizes, like a LIFETIME subscription to Shoemoney tools
10. Your boss thinks you are a good person for donating your dinner stipend to charity while off at a conference. How very responsible of you
11. You can smash Neil Patels beer before he has the chance to do it to yours
12. It’s always fun to meet new people over breakfast
13. The internet marketing ninjas will be lurking around and rumor is if you catch one, they have to divulge their secrets or swallow a shot of tequila
14. Avinash will tell you the latest analytics secrets while posing for pictures with a life size Danny Sullivan cut out
15. You can say you were there when Dax breaks into the next piece of musical equipment or gets kicked out of a hotel
16. BOTW always throws a great party
17. Find out what Lawrence Coburn’s favorite widget is
18. 4 hours of open bar for $40 is a lot less money than most of you would have spent at the hotel bar
19. Chris Winfield may drop life changing secrets about either SEO, social media, or how he has such great hair
20. Ask Andy Beal how you can become radically transparent
21. Debate the ethics of white hat SEO in honor of Jill Whalen
22. Ask Jim Boykin what his favorite national park is
23. Have Lee Odden tell you about some of the thousands of lakes in Minnesota
24. You can get tips from Jon Kelly and Lauren Vaccarello about planning a party
25. Ask Laura Lippay how the food at Yahoo compares to Google
26. Try to get quoted in Jessica Bowman’s new book
27. Have Brent Csutoras him tell you the finer points of Reddit while he’s digging on his iphone
28. Have Shoemoney perform a rear naked choke or at the very least kick your butt in thumb wrestling
29. Ask Oilman his favorite uses for duct tape
30. Find out why Captain Kirk is a master of web analytics from Matt Bailey
31. Get the scoop on Search Engine Journal’s Journal from Loren Baker
32. Being at the same party as your SEO idol is a great ice breaker, so start talking
33. Don’t be a douchebag. Why do you hate childen? Come to the party

IM Charity Party Event Details:
$40 donation will get you 4 hours of open bar with some of your favorite SES attendees
When: Monday August 18, 2008 8pm-12am
Where: Agenda Lounge - 399 S 1st street, San Jose ( 1 block from the conference)

Register early at - http://pages.teamintraining.org/sf/nikesf08/imcharityparty by donating at least $40. Make sure to leave your name so we can put you on the list the night of the event or you can pay at the door, but keep in mind that space is limited.

For more details, go to www.imcharityparty.com

Originally Published on Search Engine Journal

Google Ad Planner has been beta testing for more than a month now, but there still isn’t a lot out there about it except for 1 greatpost and an even better rant, so I decided to check it out for myself.

At first, it looks amazing. The data is easy to find, easy to sort and more comprehensive than what you will find from Comscore. As an internet marketer, I find myself performing extensive competitive
research and this tool makes it easy to not just find more competition but gives me site statistics about them.

If I am creditcardguide.com for example, and I do not know who my competition is, I can simply enter my own website in the Online Behavior section and I get results showing acclaimvisa.com, smartbalancetransfers.com and creditcard321.com.

I can then drill down on smartbalancetransfers to see their websites demographics (in the US only at the moment). This can be a great way to show your boss your websites market share or see how the competition stacks up.

This also works great for e-commerce sites to help you find which competitors or even complimentary sites are also running Google text ads for site placement targeting. When searching for thefind.com, a shopping portal, I see that shopwiki.com and bedbathstore.com display Google ads. If I were TheFind and looking to grab some more of the market share, I would target these sites.

Google Ad Planner is very useful in regards to research and planning, but it still isn’t perfect.

Initially, while looking to see what websites Ad Planner associates with www.seo-chicks.com the list looks pretty good. It was populated with the likes of Sphinn, Bruce Clay, SEOMOZ, and SEO Round Table. It also mentions Chris Hooley, but did you know that Chris Hooley is in the Alcoholic Beverages category? I know he likes to have a good time, but do you think this is a little extreme?

Drilling down for more information about SEO Chicks, I found out that all of the US visitors to the site are 35-44 year old men. Am I the only one a little creeped out by this?

Beta errors aside, there is a lot of potential with this product for both media buyers as well as paid search professionals looking to do some more advanced site targeting, but in its current state it is still missing some key features. In addition to displaying websites that do not accept advertising, Google Ad Planner can be sorted to show if it accepts Google image ads, Google text ads, or gadget ads.

This feature is great if you are looking for new sites to placement target your PPC campaign, but there is no way to ONLY display websites that accept certain formats of Google ads.

Also, once you build your media plan, there is no way to actually execute it inside the interface. If I just spent all the time finding sites to advertise on, I can’t do much with it because there is now way to integrate this with my Adwords account. I could manually add everything into my Adwords account, but Google should know this better than anyone – PLEASE make spending money easy!

Overall, if you can get on the beta list for this one, it is pretty cool and well worth it despite some miscategorization. When checking their stats on my own sites to verify accuracy, the pageviews, visitors and demographics were spot on, even for the sites that do not run Google Analytics. This does beg the question of where Google is getting this information from, but I am not going to ponder that too much, because if I do I will likely run screaming from the internet and go back to two tin cans and a string for communication and the Dewey Decimal system for research in fear that Google really is Skynet.